A Good Auto Sales Script Will Help You Sell!


That seems like an odd question doesn’t it?  But in reality it’s actually a very good idea. To be a successful car salesperson, you need to be able to follow a set formula that works for you in order to present yourself as a professional that knows how to sell cars. Thinks about the steps you take to make a car sale: you greet the customer; you build up a rapport with them to make them relax; you investigate their particular needs through conversation; your present the vehicle to them with a brief rundown of feature; you demonstrate the vehicle to them with a more detailed run down and take it for a ride; you overcome any objections they may have with truthful statements and logic; and you close the sale. Phew, that’s a lot of stuff!


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Why a script?

Your personal sales script will allow you to tackle the basic steps outlined above in an effort to gain the trust and confidence of your customers. You will be able to avoid awkward moments in the process and maintain your professionalism, especially as you learn to deal with things such as objections from your customers. You can present yourself as someone who is knowledgeable about the product they sell and not like you are fresh out of the car sales academy.

You should include

What you put in your script will depend on your particular style of selling. Obviously the first thing should be your greeting and you are actually going to get a better result from your potential customer by introducing yourself with your name right off the bat than just saying, ‘Can I help you?’. If you say, ‘Hi, welcome to Everyday Motors, I’m Eric and you would be’ you’ll get their name immediately with an introduction to whoever else is with your customer.

The next thing you want to add to your script is a way of building a rapport between you and your customer. Small talk is a great way to engage your new friends and by using some common sense and common ground, you can get your customers to open up and feel relaxed about buying a car from you. Use a common topic such as sports or pets to banter with your customers and get them feeling good about being there. You can then move the conversation into their needs and what they are looking for in the new vehicle they want to buy.

Finally, remember to remain professional and polite through your interaction with your customer. Being courteous and upbeat during the process will leave an impression on them and they will be willing to finalize the sale.

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Posted under Fleet Car Auction

This post was written by Mak Nawab on February 12, 2014

21 Comments so far

  1. Dorothy June 26, 2009 3:55 am

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  2. montreal used car July 2, 2009 7:00 am

    Thanks for the above tips for selling car.Impressing customer with talks is the art of selling the product.Together with the professionalism,the seller has to be gentle in it’s conversation.

  3. Used Cars August 10, 2009 4:27 pm

    Hello, This important information for How to increase our sale for used cars dealer.Thank you for this.

  4. Used Cars August 10, 2009 4:29 pm

    Hello This important information for How to increase our sale for used cars dealer.Thank you for this.

  5. ClubPenguinCheats April 4, 2010 1:01 am

    Impressing customer with talks is the art of selling the product.Together with the professionalism,the seller has to be gentle in it’s conversation.

  6. asha June 19, 2010 9:15 am

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  7. admin July 3, 2010 10:51 am

    Hi Mia Thanks for visiting. I hope some of the tips have been useful.

  8. admin July 30, 2010 4:44 pm

    I completely agree. Training and knowledge on any product that you are promoting is important.

  9. Pest Repeller : October 26, 2010 11:34 am

    i am always looking for cheap car sales show in our area and i always find a bargain-.`

  10. NLP Techniques · November 13, 2010 1:39 pm

    i am into car sales business and it is a good way of earning money -‘.

  11. car dealers November 22, 2010 3:31 am

    Hello Admin, Thanks for sharing the information and link back to our website. I hoping you update more info.

  12. Polaris atvs for sale December 18, 2010 6:14 am

    Nice information provide through the blog. Really it is very useful t very seller as well as buyer. Thanks.

  13. Lens Hood December 22, 2010 8:15 pm

    when you have proper sales training, you can always sell any item that you want wether it online or offline ~;:

  14. Old cars February 3, 2011 8:26 pm

    agree with you on most points, good n useful tips for car sales person

  15. Jennifer Jackson March 6, 2012 3:33 pm

    $author Thanks for a wonderful post. Can not wait to come back and read more on your blog. Have a great day.

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  17. Shawn Meigs October 3, 2012 9:26 am

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  19. Ismael December 21, 2012 1:16 pm

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  20. Xavier December 24, 2012 6:16 am

    I enjoy reading an article that can make men and women think. Also, thanks for permitting me to comment!

  21. Wilfredo Pieroni March 12, 2013 5:04 pm

    A total of 1.04 million cars and trucks were sold during the month, a 14 percent increase from January 2012, according to the research firm the Autodata Corporation. Analysts said the strong demand surpassed their expectations. They cited improved sales of pickup trucks as a sign that construction contractors and other businesses were optimistic about the economy. * Very latest short article straight from our own webpage <.http://www.beautyfashiondigest.com/

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