Dodging the economic bullets
With an economic global crisis in full swing, you are probably finding that selling a car is a bit of a frustrating proposition. You have to sell yourself and your products as well as work with lenders to get your customers financing. During an economic crisis you are going to find that you will have to work twice as hard to sell a car. This is when you are going to have to be at the top of your game in order to get customers in the cars they want and lenders convinced that they can afford them.
Focus on three things
There are three main focal points every car salesperson needs to concentrate on in order to be successful selling cars.
Focal point 1: Attitude and action
If you have a good attitude during your sales pitch and your presentation is spot one and interesting, then you are going to get the sale. Your actions during the whole exchange will make a big difference in helping your customers get the vehicle that will be right for them. If they see that you are doing something that is going to benefit them in the long run, then they in turn will feel comfortable purchasing the car from you.
Focal point 2: The customer
In any retail business – a sector car sales could fall into – your customer must be number 1 at all times. If you do not have customers, then your product isn’t worth anything. Focus on the customer and not the potential sale until the time is right. If the customer really intends to buy a vehicle then the way you treat them will have them signing the papers. Otherwise, they’ll go elsewhere.
Focal point 3: Your work environment makes a difference.
If your dealership is welcoming and will bend over backwards to get the customer in the car they want, then your customer is going to feel like ‘family’ and know that you care about them and their individual needs and not just the sales they generate.
Posted under Fleet Car Auction
This post was written by Mak Nawab on February 12, 2014
