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As automakers go, developing well received models is a chore all on its own. When a model becomes a hit, as has the Chrysler 300C, the result is favorable press coverage, high customer satisfaction ratings, and a “halo” effect that will extend to the entire product line. Chrysler’s 300C is a success, but the German-American automaker isn’t stopping there. A stretched version of the car is being developed, one that could find a following among fans, but only if the price is right.
So, why would DaimlerChrysler authorize a stretched version of the 300C? For many reasons including:
The Limousine Market – Although the 300C isn’t on the same level as the Lincoln Town Car or Cadillac DTS, the automobile does battle with the Ford Crown Victoria. Thus , taxi and limousine operators will be drawn to the stretched 300C as the car gives its passengers the room that they need.
The Pursuit Market – The Ford Crown Victoria is the most popular police pursuit auto followed by the Chevy Impala. Chrysler way back conceded this market when they give up building larger rear wheel drive vehicles. The stretched 300C could fit in nicely and give the automaker some further sales to lift market share. Look for a likewise stretched Dodge Charger to also be built once 300C demand has been proven.
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This post was written by admin on October 31, 2009